In 2020, Profertil began to work on an Integrated Communication Plan that integrates the areas of Human Resources (HR), Institutional Relations (IR) and Planning and Marketing.. This new Plan involves the interaction of 5 communication axes and the SDGs:
- We contribute to the production of healthy and nutritious food to meet people’s needs.
- We produce with the least impact on the environment.
- We take responsibility so that the use of our products has the minimum environmental impact.
- We invest, work and contribute positively to the community in which we are inserted.
- We value Excellence; we are Honest, Transparent and Supportive.
From Marketing, we are committed to working hard on the first 3 axes. Aligned with
SDG 2 (Zero hunger), 12 (Responsible production and consumption) and 13 (Climate action).
Since its inception, and with an environmental and sustainable approach, we have been promoting the use of Best Management Practices (BMP) for nutrition, known as the 4 Requirements or 4R (dose, source, form and correct timing of application).
In this sense, we work together with research institutions and producers’ associations to generate knowledge and transfer the best approaches on Sustainable Crop Nutrition Strategies.
Among them, we highlight the collaborative work with INTA, Fertilizar, Maizar, CIAFA, AAPRESID, AACREA, AIANBA, Universidad Nacional del Sur (Department of Agronomy) and FAUBA. In 2020 we took part in different own and third party events in virtual form. We can mention:
*Congreso Maizar 2020
*Congreso A Todo Trigo 2020
*Congreso de la Asociación Argentina de la Ciencia del Suelo (AACS)
Through our testing network, we evaluate new products and provide the necessary tools for proper soil management and health care. Likewise, along the years, we developed different activities and programs aimed at transferring knowledge and strengthening our relationship with agronomy technical advisors and end customers (agricultural producers), which will be developed in the following sections.